What was once a day of hush-hush widespread consumption, has now evolved into a very major and very public holiday that reaches every region and country on every continent. The warm April days leading up to 4/20 have become a shopping frenzy for cannabis enthusiasts worldwide while the magical day of 4/20 itself is the absolute Black Friday for the cannabis industry. Such a monumental event takes lots of preparation, and those who are prepared see major month to month sales spikes, in some cases over 100%. We know many of you are not fans of planning this far out – but here we are afraid there’s no room for being reactive – it’s time to think strategically!
